Become an in demand copywriter brands want on their side

Ready to craft words that captivate, convert and close clients? With the Copywriting Academy you'll master the skills to become a powerful copywriter who turns readers into loyal customers and inspires action.

Why Study with Us?

Your guide and mentor for writing high converting copy.

Imagine writing copy that gets noticed, builds trust, and drives real results. The course isn't just about learning copywriting. It's about becoming a confident writer with the tools to succeed in any industry.

  • Complete Curriculum. 128 lessons covering every aspect of copywriting, from foundational skills to advanced techniques in SEO and conversion copywriting.

  • Quick, Digestible Learning. Expert led video content plus step by step guides to help you practice and implement what you learn.

  • Proven Blueprint for Success. Get actionable strategies you can use to implement high converting marketing campaigns.

What's Inside?

Six modules to guide you through every aspect of copywriting, step by step.

  • Module 1 Copywriting Foundations - Discover the basics to copywriting including persuasion, psychology and principles.

  • Module 2 Essential Copywriting Skills - Learn audience research, headline writing and storytelling to make an impact with your words.

  • Module 3 Advanced Copywriting Techniques - Take a detailed look at copywriting frameworks and how to use them. Explore BAB, FAB, AIDA and more to give structure and purpose to your copy.

  • Module 4 Conversion Copywriting - Write a sales page, step by step so you can write about any product or service with confidence. Understand how to formulate a big idea, get clear on your USP and include elements such as social proof to write high converting copy.

  • Module 5 SEO Copywriting - Master the basics of SEO copywriting including keyword research so you can write optimised copy for maximum visibility.

  • Module 6 AI and Copywriting - Make friends with AI and use it as your trusted assistant to streamline workflows, improve efficiency and build a productive system for idea generation, research and drafting your copy.

Bonus material

As well as the 6 packed modules filled with copywriting theory and practice, you'll also gain access to 3 FREE bonus courses.

  • Bonus 1 30 Days of Copywriting Prompts

    £100 value

    To improve your copywriting skills even more, access our 30 days of copywriting prompts. 30 mini copywriting tasks that will help you fine tune those newfound copywriting skills.

  • Bonus 2 Freelance Fundamentals

    £100 value

    Starting out in the world of freelancing can be a challenge. But with this mini course we'll help you get your copywriting business off the ground with practical steps, solutions and guidance to give you the best chances of success.

  • Bonus 3 Copy Kit

    £100 value

    A bundle of resources to make your copywriting business run effortlessly. Checklists, templates, frameworks and cheat sheets to streamline your workflows and run a professional, efficient and successful copywriting business.

Course curriculum

    1. Introduction

    1. Lesson 1 What is Copywriting?

    2. Study Guide 1

    3. Activity 1

    4. Lesson 2 The Psychology of Persuasion

    5. Study Guide 2

    6. Activity 2

    7. Lesson 3 The Different Types of Copywriting

    8. Study Guide 3

    9. Activity 3

    10. Lesson 4 Research

    11. Study Guide 4

    12. Activity 4

    13. Lesson 5 The 10 Principles of Copywriting

    14. Study Guide 5

    15. Activity 5

    1. Lesson 1 Understanding Your Audience

    2. Study Guide 1

    3. Activity 1

    4. Lesson 2 Crafting Compelling Headlines

    5. Study Guide 2

    6. Activity 2

    7. Lesson 3 Writing for Different Platforms

    8. Study Guide 3

    9. Activity 3

    10. Lesson 4 The Art of Storytelling

    11. Study Guide 4

    12. Activity 4

    1. Lesson 1 Copywriting Frameworks

    2. Study Guide 1

    3. Activity 1

    4. Lesson 2 The Marketing Funnel

    5. Study Guide 2

    6. Activity 2

    7. Lesson 3 An Introduction to SEO Copywriting

    8. Study Guide 3

    9. Activity 3

    10. Lesson 4 Create a Unique Value Proposition

    11. Study Guide 4

    12. Activity 4

    13. Lesson 5 Crafting Effective Calls to Action

    14. Study Guide 5

    15. Activity 5

    16. Bonus Lesson: Conversion Rate Optimisation

    1. Lesson 1 Sales Page Copywriting

    2. Study Guide 1

    3. Activity 1

    1. Lesson 1 SEO Foundations

    2. Study Guide 1

    3. Activity 1

    4. Lesson 2 Keyword Research

    5. Study Guide 2

    6. Activity 2

    7. Lesson 3 SEO Copywriting Frameworks

    8. Study Guide 3

    9. Activity 3

About this course

  • £250.00
  • 128 lessons
  • 2.5 hours of video content

Write Your Way to Success

Learn how with our Copywriting Blueprint

Get Started

Who is this course for?

Wondering whether this course is a good fit for you? Answer yes to any of the following:

  • You've always wanted to learn how to write online, you've a fairly good understanding of marketing, but you want to dive deeper and master the skill of copywriting.

  • You're an entrepreneur or marketer who is eager to learn how to use words to captivate, inspire and convert your audience.

  • You're a business owner or VA who aspires to become a better marketer and learn how to write with ease.

  • Self Paced Flexibility

    Learn on your own schedule and revisit lessons any time, giving you the freedom to master each lesson in your own time.

  • Lifetime Access

    Enjoy ongoing access to all modules and updates so you're always equipped with the latest copywriting skills.

  • Practical Assignments

    Apply what you learn with real world copywriting practice, allowing you to put theory into practice as you move through the course.

FAQ

  • What's included in the course?

    When you join the Copywriting Academy, you will have access to the Copywriting for Beginners course. This includes plenty of theory and practice to help you learn the skill of copywriting in simple steps. Not only will you access hours of video content, you will receive checklists, templates, inspiration and prompts to build a skill you'll be proud of.

  • Do I get any support?

    The course is designed to be self paced, on demand so you can study wherever and whenever you wish. However, there is access to me via email throughout the course to ask any questions as you study the material.

  • Do you have a refund policy?

    Yes! I want you to be completely happy with your new found skill. If you find the course is not for you, there's a 30 day money back guarantee. No questions asked.

  • How long will I have to complete the course?

    As Copywriting for Beginners is completely self paced, you can have access to the material for as long as you wish. All students gain lifetime access. This means you will receive any updates made to the course in the future and you will have access for as long as I still offer the course.

  • Is this course suitable for someone who wants to become a freelance copywriter?

    Absolutely. It will give you strong foundations on which to build your freelance writing career, and the free bonus course Freelance Fundamentals will give you a strong foundation upon which to build your career.

  • How is the course delivered?

    Each lesson in the course is structured into three components. First is an introductory video which provides a high level overview of the topics. Then, we have a study guide which goes into the subject in more detail and this is followed by an activity to practice and self reflect on your progress.

Client Testimonials

“The Copywriting Academy is simply incredible. I would wholeheartedly encourage anyone pursuing a career (or an interest) in copywriting to look no further. Rachael covers every aspect of the craft in a clear, inspiring, fascinating and fun way. I loved doing this course and I learned so much, straight from the first page. If you want a thorough overview of Copywriting in an exciting, engaging, concise and enjoyable format, you've found it. Don't even think about it, just sign up now. ”

James Kennedy, Musician, Podcaster & Published Author

“Rachael provided an outstanding piece of work far above and beyond what was expected. Her attention to detail and writing style is exceptional, wouldn’t hesitate to hire again. Rachael is a great writer, absolutely committed and follows through – the quality of work is outstanding. ”

Jason, Agency Owner

“Omg wow!!! Smiling ear to ear the whole time I was reading it. This is exactly what I wanted! The right method, tone & info. All of what I had in my confused but excited head is now in writing! So glad I found you! Absolutely love it. Thank you! This is the perfect start. Now I can plan the next step. Look forward to working with you again on phase 2! Thank you!!! ”

Director, Agent Dirt

“What can I say? Second project with Rachael and she delivered exactly what we were looking for without the need for any revisions. A rare and talented find. Rachael was amazing. Look forward to working with her again on many future projects”

Simon, Boulder Software Developers

“Work is fantastic. Rachael is without doubt a true professional. Work remains consistently high. Continue to use Rachael and never let down. Even delivers on Boxing Day, now that is service. Excellent interpretation of my requirements and delivers to a very high standard. ”

Mark, Training Company Director

“Rachael’s work is excellent. I’m a bit reluctant to tell everyone else how good she is in case she gets too busy that she can’t continue to look after us as well as she does. Really excellent work from Rachael. Completed on time and at excellent value. ”

Ben, Agency Owner

Start your writing adventure. Where will it take you?

Learn copywriting step by step. Click the button to enrol for just £250 and gain access to more than £500 worth of value.

Enrol today